Beyond $1,000,000 Podcast

Imagine building a successful painting business from scratch, starting at your father's company and turning it into a million dollar machine. That's exactly what Kevin Wooten, owner of Carolina Painting and Pressure Cleaning, has accomplished. In our conversation, Kevin gives us a peek behind the curtain, revealing the unique business model that has set his company apart. He explains his innovative employee structure - a five-person team with a unique pay system that balances fair compensation and profitability.

What does it take to keep a small business afloat? What strategies work best when the goal is growth? Kevin helps us unravel these threads. He shares his significant shifts in marketing approach, swinging back to the traditional direct mail strategy and experimenting with Google AdWords. He discusses the challenges of running a self-sufficient business model, the potential pitfalls of outsourcing, and how he monitors his business through data. It's a deep dive into the mechanics of running a successful small business in the contracting space.

As we conclude our fascinating chat, Kevin turns mentor, sharing his wisdom on how to build a business that not only survives but thrives. He talks about the importance of a solid foundation, cultivating a family-like culture within his team, and planning for the future. He discusses his unique payment system, his approach to retirement planning, and gives tips for those aspiring to reach the million-dollar mark. For anyone nurturing a dream of building a successful business from the ground up, this conversation with Kevin is a treasure trove of insights and practical advice. Don't miss it!


About Kevin Wooten:
Kevin Wooten is the founder and lead estimator of Carolina Painting & Pressure Cleaning, Inc. He has lived in Lexington, South Carolina his entire life, going to Lexington High School and graduating in 1987. He loves the outdoors and the beach, boating, camping, snowboarding, ping pong, and pool. He is very detailed and strives for 100 percent customer satisfaction while providing his team with an enjoyable workplace. He’s worked hard to ensure that his residential painting company has a broad net of communities, including Irmo, Chapin, Columbia and includes his home town of Lexington.


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Credits: 

(0:00:01) - Lessons From a Successful Painting Business
Kevin Wooten shares his journey of starting a million dollar business, strategies for marketing and keeping a lead funnel full, and how he left his father's business.

(0:10:24) - Business Model and Employee Structure
Kevin Wooten discusses his painting and pressure washing business, his five person team, payment system, and decisions for smaller jobs.

(0:20:54) - Marketing and Office Management in Contracting
Kevin Wooten shares his marketing strategy, discussing Every Door Direct Mail (EDDM), and direct mail, and his current strategies.

(0:30:51) - Google AdWords
Kevin Wooten shares expertise on Google Adwords, negative keywords, Zoho Social, and Every Door Direct Mail (EDDM) to maximize ad spend.

(0:37:41) - Business Management and Estimating Strategies
Kevin focuses on sales, profitability, data monitoring, customer service, and self-sufficiency to manage his business.

(0:47:28) - Successful Business Building and Future Planning
Kevin Wooten cultivates a family-like culture, shares advice on retirement and business structure, and discusses marketing, Google Adwords, and negative keywords.

(0:58:27) - Growth in Business
Kevin shares strategies for building a successful business, including developing a family-like culture, unique payment system, and marketing tactics.